Geovanni
Marketing Experience | UGC campaigns
marketing manager for burning goose aerodesign
Burning Goose is UFPR's official Aerodesign team. It competes in the SAE Brasil Aerodesign competition, a high-level engineering challenge where students design, build, and fly radio-controlled aircraft, demanding excellence in both technical performance and project management.
Fast-Track Promotion: Appointed as Marketing Lead shortly after joining the team due to exceptional proactivity and technical expertise in visual communication and branding.
Strategic Branding: Overseeing the team’s visual identity and digital presence, creating high-impact quality content to attract sponsors and engage the community for SAE Brasil competitions.
High Quality Videos: With only 5 videos and a really specific target audience, I was able to hit the views record of the team, with 35k+ in total.
UFPR Career Fair
Directed and executed an end-to-end promotional short video campaign. (featured on the university's official account). I was solely responsible for the entire production and post-production process, including all video cuts, voiceover recording/editing, and designing 100% of the custom graphic elements from scratch. Advanced techniques included motion design in Adobe After Effects, seamless audio synchronization, color grading, and 3D motion tracking.
as an author
I recently launched and marketed my own physical product, my book. Because of this, I know exactly how crucial a strong hook and dynamic pacing are for direct-response ads. I used this concept on this account, but adapted to the publishing market, more especifcally, the thriller books market. I tested several strategies to grab people's attention for my story, and ultimately, my product. You can click in the three examples right here.